A dedicated Senior Graphic Designer with over 7 years of experience specializing in high-trust financial branding and secure fintech solutions. Backed by Google Certificates, I bring a strong background in digital marketing in the field, to ensure every design drives engagement and hits business goals. Proven track record managing brand identity for Harvest ETFs ($300M+ AUM) and KEV Group, a leading provider of education payment software. Expert in designing accessible (AODA), user-centric interfaces for major public sector clients, including the TDSB, DSBN, and more. Skilled in multimedia storytelling, PowerPoint presentations, and executing marketing campaigns that drive engagement while maintaining strict regulatory compliance.
CORE COMPETENCIES
• Financial & Fintech Design: UI/UX for secure payment platforms (SchoolCash), annual reports, and adherence to strict regulatory brand guidelines.
• Public Sector Experience: Designing high-trust communications for major school boards (TDSB, PDSB) and government-adjacent organizations.
• Project Management: Leading design projects from concept to completion, managing timelines, and collaborating with cross-functional marketing teams.
• Multimedia, Motion & Sound: Expert in Premiere Pro/After Effects for video explainers, including sound design and audio engineering for professional polish.
• Presentation & Information Design: Advanced PowerPoint animation, infographic design, and simplifying complex data for executive presentations.
• Digital & Web Accessibility: Figma prototyping, responsive web design, and expert knowledge of AODA compliance.
EDUCATION
Certificate - Google AI (2026), Google Digital Marketing Certificate (2024)
Certificate - User Experience Design George Brown College, Toronto, ON: 2017
Diploma - Digital Media Arts (GPA: 3.6/4.0) Seneca@York Campus, Toronto, ON: 2014
PROFESSIONAL EXPERIENCE
CWD | Niagara Falls, ON | March 2026 – Present
Senior Graphic Designer
Senior Graphic Designer
• Brand Leadership: Oversee the visual identity and creative consistency for Fluance, Nyrius, Magnasonic, and Electrohome across all digital and print platforms.
• Team Management: Act as a mentor and manager for a junior graphic designer, assigning daily tasks in ClickUp and reviewing their work for quality and brand alignment.
• Product & Digital Marketing: Design high-impact assets including product packaging, Amazon A+ content, lifestyle photo edits, and motion graphics for multimedia campaigns.
• Web & UX Design: Lead the front-end design and user experience for four e-commerce websites, using Magento 2 and Figma to build and optimize landing pages and product categories.
• Cross-Functional Collaboration: Partner with the Marketing Manager, R&D, and external agencies to transform product concepts into professional marketing materials like brochures, manuals, and ads.
TR Digital | Hamilton, ON | September 2023 – Present
Senior Brand & Content Designer
Senior Brand & Content Designer
• Work closely with clients and team to create user personas, storyboards, and design visual mockups/prototypes, delivering production-ready assets for web, tablet, and mobile applications.
• Collaborate with product managers and developers to implement innovative solutions for product direction, visuals, and user experience.
• Produce high-quality user interfaces and visual designs, defining navigation, user workflows, and layouts with a focus on usability. Plan and execute usability testing, incorporating user feedback for the final product design.
• Lead the planning and execution of comprehensive social media campaigns for diverse clients, resulting in an increase in overall reach.
• Manage SEO and SEM strategies, improving website ranking and driving an increase in organic traffic.
• Design impactful images, charts, and infographics to simplify complex ideas, enhancing visual communication across various platforms.
• Skillfully design, create, animate, and edit visual elements and videos for maximum impact and clarity on platforms like YouTube and Vimeo.
• Worked with major clients, including Toyota, Hyundai, Wild Wing, The UPS Store, Monte Carlo, Sureseal Pavement, St. Louis Wings, Canaweld Inc, Inside Out Wellness Centre, Da Vinci Jewelry, and many more.
Serve Media Inc. | Brantford, ON | April, 2024 – February, 2025
Digital Marketing Specialist (Permanent Full-time)
Digital Marketing Specialist (Permanent Full-time)
• Plan, execute, and optimize paid social media campaigns across Facebook, and Google Ads, driving engagement and ROI for clients while ensuring alignment with their business goals and market trends.
• Collaborate with cross-functional teams to develop cohesive digital marketing strategies, integrating user experience research through interviews, usability testing, and A/B testing to enhance design decisions.
• Manage and update WordPress websites, handling content creation, graphic updates, and functional changes, while also developing wireframes, mockups, and interactive prototypes using Figma to ensure user-friendly interfaces.
• Facilitate user experience design research by synthesizing findings into user journey maps, personas, and service blueprints, leading design ideation for complex product and service design challenges.
• Utilize Google Analytics, Looker Studio, and other analytics tools to track campaign performance, generate actionable insights, and continuously refine strategies for optimal results in an agile, sprint-based environment.
• Skillfully design, create, animate, and edit visual elements and videos for maximum impact and clarity on platforms like YouTube and Vimeo.
Harvest ETFs | Oakville, ON | October 2020 – August 2023
Sr. Multimedia & Brand Designer (Permanent Full-time) | January 2023 - August 2023
Sr. Multimedia & Brand Designer (Permanent Full-time) | January 2023 - August 2023
• Strategic Marketing Leadership: Following a promotion, took ownership of Digital Marketing and Email Marketing (MailChimp) strategies, managing targeted campaigns that directly increased lead generation and investor engagement.
• Financial Brand Stewardship: Acted as the lead brand guardian for a $300M+ AUM firm, ensuring all investor-facing materials met strict regulatory compliance and brand guidelines.
• Multimedia for Finance: Produced high-stakes TV commercials and market update videos for BNN Bloomberg, using After Effects to visualize complex financial data for a national audience.
• Cross-Platform Consistency: Led the end-to-end design of mobile-first investment tools, ensuring a seamless experience between digital apps and physical marketing collateral.
Creative Designer (Permanent Full-time) | October 2020 - December 2022
• In-House Video Production: Managed the full video production pipeline, including filming and editing leadership interviews, market updates, and social-first video content.
• Web Design & CMS Management: Handled complete website architecture and maintenance, using WordPress to build custom pages and ensure site performance and SEO optimization.
• Presentation Design: Designed high-level PowerPoint decks and investor presentations, transforming dense financial data into clear, compelling visual stories for executive leadership.
• Print & Production: Managed the production of brochures, banners, and trade show materials, coordinating with vendors to ensure perfect color accuracy and print quality.
KEV Group | Toronto, ON | August 2016 – March 2020
UI/UX and Graphic Designer (Permanent Full-time)
UI/UX and Graphic Designer (Permanent Full-time)
• Financial Software Redesign: Led the UI/UX and visual redesign for major secure payment platforms: SchoolCashOnline, SchoolCashAccounting, and SchoolCashExpress. This involved simplifying complex financial workflows for both school staff and parents.
• Public Sector Brand Management: Developed digital ads, training materials, and marketing assets for major school boards, including the Toronto District School Board (TDSB), District School Board of Niagara (DSBN), Peel District School Board (PDSB), York Region District School Board (YRDSB).
• Accessibility & AODA Compliance: Ensured all web layouts, digital assets, and PDF materials met strict AODA standards, ensuring the software was accessible to all community members.
• Multimedia & Video Production: Created and edited high-impact video content for YouTube and Vimeo to explain product features and drive adoption across different school board districts.
• Executive Collaboration: Worked directly with the CTO, product managers, and developers to take projects from initial wireframes and storyboards to production-ready assets.
• Information Design: Designed infographics, charts, and data visualizations to make dense accounting information easy to understand for non-financial users.
• Corporate & Print Design: Managed the corporate identity and created all print-ready marketing materials, including posters, banners, and business collateral, ensuring a consistent look and feel.
TECHNICAL CREDENTIALS
Design & Multimedia:
Adobe Creative Cloud: Expert proficiency in Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, and Audition.
Motion & Rich Media: Creation of GIFs, cinemagraphs, stop-motion, and high-impact video content for social and web.
Sound Design: Professional audio editing and noise reduction using Audacity and Adobe Audition.
Web & UI/UX Tools:
Design & Prototyping: Figma (collaboration & prototyping), Sketch, Adobe XD.
Web Development: Custom WordPress management, CMS maintenance, HTML5, CSS3, and Responsive Design.
Compliance & Optimization: Expert in AODA/Accessibility standards and image optimization for web performance.
Marketing & Productivity:
Presentation Software: Advanced Microsoft PowerPoint (Master Slides, Animation, and Data Visualization), Word, Excel, and Outlook.
Collaboration & Marketing: Canva (brand management), MailChimp, Google Ads & Analytics, and Looker Studio.
Operating Systems: Proficient in both PC and Macintosh environments.
Awards & Community:
Volunteering: Food Distribution Worker – Daily Bread Food Bank.
Awards: Highest Customer Satisfaction Ratings – MPact Advertising Solutions.
Certifications: Seneca Leadership Institute (2013, 2014).